10 trin i din podcast-markedsføringsstrategi til at øge dit publikum

At skabe en succesfuld podcast-markedsføringsstrategi handler om mere end blot at promovere din podcast — det handler om at opbygge et loyalt publikum, der bliver ved med at vende tilbage efter mere. Uanset om du starter fra bunden eller ønsker at udvide et eksisterende publikum, kan en kombination af smarte SEO-taktikker, engagement på sociale medier og genbrug af indhold hjælpe dig dertil. Lad os bryde det ned i 10 enkle trin, der kan løfte din podcast-markedsføring til det næste niveau.

1. Understand Your Audience and Niche

While you’ve likely already figured out your podcast’s theme and audience, it’s always a good idea to revisit who you’re speaking to.

• Who’s listening? Think about their age, interests, and where they hang out online.
• What’s their pain point? What problem or topic are they coming to your podcast to solve or learn about?

This knowledge helps you shape your content and messaging to attract the right listeners.

2. Optimize Your Podcast for Search Engines (Podcast SEO)

SEO might sound complicated, but it simply means making sure your podcast can be found easily online. Think about the way people search for things on Google—now apply that idea to your podcast. Here’s how you can do it:

• Episode titles: Your title is the first thing potential listeners see, so it needs to stand out. Make it clear, engaging, and include specific keywords (e.g., “How to Start a Side Hustle”) to help it appear in search results. If the title doesn’t catch their attention, they’re unlikely to click, so ensure it’s both informative and intriguing.
• Episode descriptions: If the title grabs their attention, the description seals the deal. Keep it short but compelling, summarizing the episode in a way that sparks curiosity. Include relevant keywords that people might search for to make your episode more discoverable.
• Timestamped overview: A timestamped overview helps listeners navigate the content easily, especially if they want to revisit specific parts. It’s also great for SEO, as search engines recognize the added structure and keywords, making your episode more visible online.

3. Leverage Social Media (Without Getting Overwhelmed)

Social media is an easy (and free) way to promote your podcast and connect with your listeners. But it doesn’t have to be complicated.

• Start Small: You don’t need fancy video clips right away. Share quotes, behind-the-scenes photos, or key takeaways from your episodes.
• Engage with Listeners: Reply to comments, ask questions, and get conversations going.
• Collaborate: If you have guests on your show, tag them in your posts and encourage them to share the episode. This can introduce your podcast to new listeners without much extra effort.

4. Repurpose Your Podcast Content

You’ve already done the hard work of recording the episode—why not get more mileage out of it? Here’s how you can turn one podcast episode into multiple pieces of content:

• Blog Posts: Convert your episode into a blog article that expands on the key points. This is great for SEO and makes it easier for people to discover your content in search engines like Google. You may also reach people who prefer reading over listening.
• Social Media Posts: Pull out interesting quotes or tips from the episode and turn them into bite-sized social media content.
• Guides or E-books: If you have several episodes around a common theme, consider turning them into a downloadable guide. This can help you grow your email list!

5. Build an Email List

Email is one of the most direct ways to communicate with your audience. Here are some ways to use it to your advantage:

• Weekly Newsletters: Keep subscribers updated on new episodes, upcoming guests, or bonus content.
• Offer Exclusives: Share behind-the-scenes content or give early access to episodes. People love feeling like insiders.
• Welcome Emails: Send an automated series of welcome emails to new subscribers, introducing them to your best episodes and encouraging them to dive in.

6. Collaborate with Guests and Cross-Promote

Guests can be a great way to grow your audience—especially if they promote the episode to their followers. Here’s how to make the most of it:

• Choose Guests Wisely: Invite people who align with your podcast’s theme and have a similar target audience.
• Cross-Promote: Ask your guests to share the episode on their platforms. You can also appear as a guest on other podcasts to tap into new listener bases.

7. Brug betalt annoncering til at øge din rækkevidde

Hvis du har lidt budget, kan betalte annoncer hjælpe dig med at nå flere lyttere. Start småt og test, hvad der fungerer:

• Annoncer på sociale medier: Facebook og Instagram gør det muligt at målrette annoncer mod meget specifikke målgrupper baseret på demografi og interesser.
• Google Ads: Disse annoncer vises, når folk søger efter søgeord relateret til din podcast. For eksempel, hvis du har en podcast om personlig økonomi, kan du målrette brugere, der søger efter “hvordan man laver et budget.”
• Podcast-annonce-netværk: Platforme som Podcorn giver dig mulighed for at annoncere for din podcast på andre shows i din niche.

8. Opbyg et podcastfællesskab

At fremme en følelse af fællesskab kan forvandle lyttere til loyale fans. Du behøver ikke gå over gevind — start i det små ved at skabe et sted, hvor dit publikum kan interagere med dig og hinanden.

• Facebook-grupper eller Discord-kanaler: Opret et sted, hvor lyttere kan diskutere dine episoder, dele idéer og stille spørgsmål.
• Lytter-Q&A'er eller live-optagelser: Engager dig direkte med dit publikum ved at afholde live-sessioner, hvor de kan stille spørgsmål eller give feedback i realtid.

9. Consistency is Key

One of the most important aspects of growing your podcast is being consistent—both in your content and your branding.

• Stick to a Release Schedule: Whether you publish weekly or bi-weekly, make sure your listeners know when to expect new episodes. It builds trust and keeps people coming back.
• Branding Matters: Use the same logos, colors, and tone across all your platforms—whether it’s your podcast cover, social media posts, or your website. This creates a recognizable look and feel for your podcast.
• Develop a Unique Voice: Make sure your podcast has a distinct personality that resonates with your audience. Whether you’re more formal or casual, consistency in tone helps build a deeper connection with your listeners.

10. Streamline Your Content Creation with Podbooster

Creating engaging content consistently takes time, but Podbooster can make it a lot easier. Instead of spending hours repurposing your podcast content, Podbooster does the heavy lifting for you.

Here’s how Podbooster helps:

Simply upload your freshly edited podcast episode into PodBooster and it uses AI to transform your audio into three key types of content:

• Til dine sociale medier: PodBooster laver opslag til Facebook, LinkedIn og X (Twitter) — designet til at skabe kommentarer og diskussioner, så dine opslag når længere.
• Til din podcast‑platform: PodBooster udarbejder dine show notes, inklusive en iøjnefaldende titel, beskrivelse, de 3 vigtigste pointer og en tidsstemplet oversigt. Tidsstemplerne er klikbare i Apple Podcasts og Spotify, hvilket gør det nemt for lyttere at navigere i din episode.
• Til dit website / blog: PodBooster laver en SEO-optimeret artikel for at øge din episodes synlighed i søgemaskiner som Google, så nye lyttere kan finde dit indhold.

Ved at automatisere disse opgaver frigør PodBooster din tid, så du kan fokusere på det, der virkelig betyder noget — at lave gode podcast‑episoder og engagere dig med dit publikum. Uanset om du lige er startet eller forsøger at vokse, giver PodBooster din markedsføring et tiltrængt løft uden at lægge mere på din tallerken.

Conclusion

A well-rounded podcast marketing strategy can significantly grow your audience without needing to be a marketing expert. Focus on SEO, social media engagement, repurposing content, and leveraging tools like PodBooster to streamline your efforts. With a little consistency and some smart tactics, you’ll be on your way to building a loyal and engaged listener base in no time.